A few months ago at Taskworld we decided to review our emails and in-app messages. Why? Well we had three very good reasons.
- Because we were getting complaints from our users that they were receiving too many messages from us. We could definitely feel their pain, as it reminded us of tons of email we were receiving every day. Well we all do, right?
- We did know how many people were opening our emails and in-app messages but didn't have reliable benchmarks for any of them.
- We hadn't taken a look at them in a while. And by a while we mean..(cough cough) at least six months.
So our engagement and content teams combined their powers to audit each and every message that we were sending to our users. We recorded all our findings and turned our learnings into 10 core principles - which is exactly what this eBook is about.
The eBook The 10 Commandments of Email Marketing and In-App Messages shares 10 must read principles of creating emails and in-app messages for users in a light hearted manner. Two months worth of our key learnings in 30 pages, filled with memes and office humor. It's unlike any eBook you have ever read.
See it for yourself! Click on the eBook to get your free copy.